Build Your AI-Powered Marketing Team
Custom AI agents built on the Hermes platform, trained on your business, and owned by you. Streamline your marketing, strengthen valuable relationships, and remain consistently visible, all without hiring and managing a large internal marketing team.
The Marketing Challenge
Most companies understand the importance of consistent marketing, but execution often breaks down. The result is a marketing system that is inconsistent, reactive, and overly dependent on human effort.
Inconsistent Output
Content creation is sporadic. Expertise is rarely turned into thought leadership. Important relationships are overlooked.
Neglected Opportunities
Leads and contacts are not consistently nurtured. Marketing knowledge is scattered across people, documents, and platforms.
Resource Constraints
Teams lack time for every important activity. Too many processes depend on someone remembering. Hiring a full team is expensive and difficult to manage.
The Solution
We will build a customized AI-powered marketing team for your business — designed to execute repeatable marketing activities with minimal human involvement.
Built on Hermes
Agents run on the Hermes platform, connected to the tools and information required to perform their responsibilities.
Trained on You
Customized around your company, brand, voice, audience, offers, and priorities — not a generic AI tool.
Owned by You
You own the underlying infrastructure, systems, and agent environment. Flexible enough to support additional tasks as needs evolve.
Your AI Marketing Infrastructure
Rather than providing access to a generic AI tool, we are building an internal operating system for your marketing. The objective is to create AI-powered digital employees that become more useful and valuable over time.
Custom Environment
Your Hermes environment, custom agents, workflows, and brand voice training materials.
Business Knowledge
Strategic context, connections to approved tools, and processes for reviewing and improving agent output.
Team Enablement
Documentation and training for your team, plus a foundation that can support additional agents in the future.
Agent #1 — Content Agent
The Content Agent establishes consistent thought leadership and increases your visibility in the market. It is trained to understand what you believe, how you communicate, what you want to be known for, and what messaging to avoid — not simply generate generic AI content.
Create & Publish
Develop long-form thought leadership, draft LinkedIn content, and maintain consistent publishing schedules.
Repurpose & Adapt
Turn ideas and conversations into polished content. Repurpose longer pieces for different audiences and channels.
Strategize & Refine
Suggest topics based on your audience and priorities. Review and improve existing content. Maintain brand voice.
Agent #2 — InRoad Engine Agent
The InRoad Engine Agent identifies valuable business opportunities already sitting inside your warm network — turning an underutilized network into a structured and consistent source of warm business opportunities.
Analyze Relationships
Evaluate centers of influence, clients, partners, and existing contacts against your ideal customer profile.
Surface Opportunities
Prioritize prospects by relevance, relationship strength, authority, and potential value.
Drive Action
Recommend who to contact, prepare introduction requests, and identify strategic referral opportunities.
Agent #3 — Lead Nurturing Agent
The Lead Nurturing Agent keeps your business consistently in front of prospects, clients, referral partners, and important contacts — creating more value from the leads and relationships you already have.
Nurture at Scale
Develop ongoing email campaigns, action-based emails, and segmented messaging through your CRM or email platform.
Stay Top of Mind
- Reinforce expertise and positioning
- Reactivate quiet relationships and opportunities
- Maintain consistent communication with your network
- Support long-term relationship building at scale
Additional Marketing Capabilities
Because the system is trained on your company, agents can assist with a wide range of marketing responsibilities without starting from zero each time.
Planning & Strategy
- Campaign planning
- Offer development
- Strategic recommendations
- Internal brainstorming
Content & Copy
- Email drafting
- Content repurposing
- Landing-page copy
- Webinar development
Research & Analysis
- Customer and market research
- Marketing analysis
- Sales messaging
- Vendor briefs
Completely Customized to Your Business
Every agent will be trained around your specific organization. The more context and feedback the agents receive, the more useful and accurate they will become.
Brand & Voice
Brand voice, tone, company history, differentiators, and examples of content you like and dislike.
Audience & Offers
Target audiences, ideal customer profiles, products and services, and strategic priorities.
Existing Materials
Previous campaigns, sales materials, thought leadership positions, compliance requirements, and language to avoid.
The 90-Day Buildout
The initial implementation and optimization engagement takes place over 90 days across three structured phases.
Month 1: Foundation
Establish Hermes infrastructure. Gather brand and strategic information. Define agent responsibilities. Build knowledge bases and begin development.
Month 2: Implementation
Launch initial workflows. Use agents in real-world activities. Review output. Refine voice, prompts, and automations. Fill knowledge gaps.
Month 3: Operationalization
Improve consistency and quality. Finalize workflows. Complete documentation. Train the team. Transition day-to-day management to the client.
How We Work Together
The engagement requires active collaboration between our team and the client throughout the 90-day buildout.
Communication Cadence
One to two Zoom meetings per week. Approximately two hours per week working directly with our team, plus one additional hour for independent testing and feedback.
What We Do Together
Gather business insight, demonstrate new capabilities, review agent outputs, train the client, incorporate feedback, and integrate agents into normal marketing processes.
Your Role in the Process
The client will be responsible for providing timely access to tools and systems, sharing brand and marketing materials, reviewing agent output, and attending scheduled working sessions.
Provide Clear Feedback
Review outputs, test workflows between meetings, and identify what is and is not working.
Assign an Internal Owner
Designate a primary point of contact responsible for the system and ongoing communication.
Share Business Context
Explain the business, audience, priorities, and goals. Provide information when knowledge gaps are identified.
What Makes the Engagement Successful
This engagement should be viewed as building and training a team — not simply installing software and walking away. The strongest results occur when both sides are fully committed.
Communication
Open lines of communication, fast and specific feedback, and consistent participation in meetings.
Ownership
A clear internal decision-maker, a designated internal owner, and timely access to tools and information.
Commitment
Willingness to test, refine new processes, use agents in real-world situations, and change existing workflows when better ones are identified.
Transitioning the Agents to Your Team
At the end of the 90-day buildout, the agents transition into the client's internal operations — functioning more like internal digital employees than outside marketing vendors.
Full Ownership
You own the infrastructure, agents, and workflows. Access is yours — not dependent on an outside agency's proprietary system.
Trained & Documented
Your team receives training on how to operate and manage the system, with documentation of all key processes.
Built to Expand
The ability to grow agent responsibilities over time. Our role shifts from active implementation to ongoing support and strategy.
Ongoing Support & Upgrades
After the initial 90 days, ongoing support ensures the system continues to evolve instead of becoming outdated after implementation.
Technical & Maintenance
Technical support, troubleshooting, agent maintenance, and workflow refinements as needed.
Strategic Guidance
High-level strategic guidance, improvements to instructions and knowledge bases, and guidance on additional marketing use cases.
Continuous Improvement
Reasonable upgrades as new capabilities become available. Assistance when systems, tools, or processes change.
Investment & Billing Terms
Initial 90-Day Buildout
$3,000/month
Billed monthly in advance for three months. Includes Hermes setup, all three agents, brand training, knowledge-base development, workflow creation, tool integration, weekly meetings, testing, client training, documentation, and transition planning.
Billing Terms
- Each month is prepaid before services are provided
- Automatic payments required for the duration
- Payments by ACH or credit card
- Credit card payments subject to a 3% processing fee
- All fees are non-refundable
Ongoing Support
Continued Support & Optimization
$999/month
Billed monthly in advance on automatic payment after the initial 90-day engagement. Credit card payments subject to a 3% processing fee. All fees are non-refundable.
What's Included
- Technical support and strategic guidance
- Agent maintenance and workflow improvements
- Continued optimization
- Reasonable upgrades to agents
- Improvements to prompts and knowledge bases
- Assistance identifying additional use cases
- Support as marketing tools and systems change
Infrastructure & Third-Party Costs
The client will own and directly pay for the underlying infrastructure and third-party systems. This ensures ownership and control rather than dependence on a proprietary system owned by an outside agency.
Estimated Monthly Cost
$150–$250
Separate from implementation and ongoing support fees.
Costs May Vary Based On
- AI model usage and overall volume
- Hosting requirements and data storage
- Email marketing or CRM platforms
- Third-party software and integrations
- Number of agents and future capabilities
What You Will Have at the End
By the end of the initial 90-day engagement, you will have a marketing system that can operate more consistently without requiring a large amount of ongoing human labor.
Three Trained Agents
Content Agent, InRoad Engine Agent, and Lead Nurturing Agent — all trained on your business.
Knowledge Infrastructure
A centralized brand and business knowledge base with repeatable marketing workflows.
Trained Team
A trained internal owner, documentation, operating procedures, and a system for reviewing and improving output.
Expandable Foundation
A system you own and control, with a foundation ready to support additional AI agents in the future.
The Long-Term Vision
This engagement is not simply about producing more content or sending more emails. It is about building an AI-powered marketing department that understands your business, preserves institutional knowledge, and improves over time.
Execute Consistently
Perform important marketing work reliably — without depending on a large team or someone remembering what needs to be done.
Strengthen Relationships
Keep your company visible, top of mind, and creating more opportunities from your existing network.
Grow With You
Improve as it receives more information and feedback. Expand into new roles as your business grows. A team of customized AI employees you own and control.
Next Steps
Ready to build your AI-powered marketing team? Here is how we get started.
Confirm Scope
Confirm the scope and engagement, then complete the agreement and automatic payment setup.
Identify Internal Owner
Assign the internal project owner and finalize the initial responsibilities of each agent.
Provide Access
Provide access to relevant tools, systems, and existing marketing materials.
Schedule & Launch
Schedule the kickoff and recurring working sessions, then begin the 90-day buildout.
AI Agent Buildout